Hydro launches new brandsAlwin Schmitt
With the two new brands “Circal” and ”Reduxa”, Hydro wants to set a new standard for low-carbon and recycled aluminium.
With the two new brands Hydro wants to make it easier for its customers to promote aluminium products that are made from recycled post-consumer scrap or primary metal from hydro-powered smelters. “Circal” and ”Reduxa” are certified materials with details of CO2 footprint and fully traceability of the materials.
“We are working hard across our entire business to reduce our emissions and those of our customers. Through using renewable power and modern technology, Hydro can produce cleaner aluminium than ever before. We believe that as an industrial company we have the responsibility to help our customers on the path to a low-carbon future,” says Hydro’s President and CEO, Hilde Merete Aasheim.
”Reduxa” is a series of certified, low carbon aluminium with a maximum carbon footprint of 4.0 kg CO2 per kg aluminium. “Circal” is a range of prime quality aluminium made with a minimum of 75% recycled, post-consumer scrap.
Increased demand for more sustainable materials
Customers in various industries, such as automotive and building and construction, increasingly have higher sustainability demands for their materials, triggered by regulations and rating programs.
“We are starting to see a shift in mindset and the industry needs to support and follow – we need to create greener products, but we also need to push them and market them. This way we will also stimulate investments and new technologies that will change the way we produce and create products in the future, to be able to increase our portfolio of greener metal,” says Bjørn Kjetil Mauritzen, Head of Hydro’s Climate Office.
The alloy “Circal” 75R was first launched in 2018, then under the product name Hydro 75R. The first contracts have been signed by Hydro’s building systems brands Technal and Wicona, totalling hundreds of tonnes of aluminium. In Kuwait, Hydro delivers facades to a large government project, while medium-size projects have been signed in Germany, France, Sweden, UK, the Netherlands, and Norway.