Survey shows growing awareness about the need to recycle

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A recent European survey in 14 European countries shows there is a growing awareness about the need to recycle as much waste as possible.

The survey was performed by the Lucid polling agency in association with the Every Can Counts initiative that aims to raise awareness about the advantages of recycling aluminium drink cans. According to the survey, 91 % of Europeans declare they would like to do more for recycling.

“Growing awareness to recycle as much waste as possible”

Many proclaimed the world would be different after the coronavirus pandemic, and the results of this poll are a sign that is coming true with a growing urgency about caring for the planet. “The findings show there is a growing awareness about the need to recycle as much waste as possible, and the Covid-19 pandemic only accelerated that process. People realize how pressing this problem is and are willing to work towards establishing a true circular economy,” said Every Can Counts Europe Director David Van Heuverswyn.

Recycling is an obligation for all

Moreover, a total of 52 % of respondents would not put the economy over the environment, despite the economic slowdown in the wake of the Covid-19 pandemic. Two out of three said recycling is an obligation for all and that there is an urgent need to tackle the problem. More than three quarters of respondents always or often recycle all types of materials while 76 % of people often or always recycle their aluminium drink cans, the most recycled beverage packaging globally.

Recycling rate of drink cans at nearly 75 %

Since 2009, Every Can Counts has worked to increase awareness about recycling aluminium drink cans with the vision of recycling 100 % of the cans consumed in Europe. In 2017, the drink can recycling rate stood at 74.5 %, but the poll showed that 90 % of respondents believe their country should recycle more if not all drink cans, and a full four out of ten would like to see 100 % of them getting recycled.

The survey polled a sample size of nearly 14,000 people older than 16 balanced for age and gender in 14 countries where Every Can Counts has a local initiative (Belgium, Serbia, Austria, Hungary, Greece, Romania, Poland, Czech Republic, Ireland, Netherlands, United Kingdom, Spain, Italy, France) from 5 August to 14 September 2020.

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