alu-web Portal Redesign
Foto: istock
On the newly designed alu-web.de/en, the professional target group will find content directly tailored to them, and for advertisers there are also a number of new and effective forms of advertising

Industry

Relaunch of alu-web

As you can easily see, the Internet presence of the two trade journals International Aluminium Journal and Aluminium Praxis has been revised. 

At alu-web.de/en, a comprehensive information portal on aluminium is now available that reflects the different focal points of the individual journals. Apart from aluminium-related industry, business and technology news, users will find daily articles on the production and processing of the metal, its applications, as well as aspects of the circular economy and sustainability.

New portal in tile design

On the newly designed website alu-web.de/en, the professional target group will find content directly tailored to them, and for advertisers there are also a number of new and effective forms of advertising. The new portal has a clear tile design and the optimized menu structure ensures user-friendly orientation on the site. With content-related keywords, users can also find individually relevant articles and the full-text search already offers corresponding categories and matching articles when typing in the query. Thanks to its responsive web design, alu-web.de/en can be optimally displayed on all end devices from PCs and notebooks to tablets and smartphones.

The content quality of the articles is ensured by the experienced and industry-related editorial teams of the trade journals International Aluminium Journals and Aluminium Praxis, who have been reporting on the pulse of the aluminium industry for many years. The alu-web portal is bilingual designed in German (alu-web.de) and English (alu-web.de/en).

With the new portal, Schlütersche Fachmedien is further expanding its media services for the industrial sector in a targeted digital way.