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Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of how we process your personal data when you:

  • Use our website,
  • Request or use offers, products, services, or information,
  • Subscribe to newsletters,
  • Interact with us on third-party social networks (subject to the terms of use and privacy policies of such third parties), or
  • Contact us in any other way.

Personal data includes all data with which you can be personally identified. Detailed information on data protection can be found in our privacy notice listed below this text.

Data Collection

Who is responsible for data collection?

Data processing is carried out by the operator of this website. You can find their contact details in the legal notice of this website.

How do we collect your data?

Your data is collected by you providing it to us. This can include data that you enter into a contact, order, or registration form.

Other data is automatically collected by our IT systems when you visit our website or use our newsletters. These are primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically when you enter our website.

Further data is processed when you use certain products and services provided by us (e.g., Gelbe Seiten, Gelbe Seiten regional, Das Telefonbuch, Das Örtliche, gelbeseiten.de, dastelefonbuch.de, dasoertliche.de, search engine advertising, websites, social media, JobListing, online appointment booking, Meinungsmeister). This additional data processing is described in the respective product-specific privacy notice on our website, which you can access under "Terms and Conditions" (AGB) on the respective product page.

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior. Other data is used to provide the requested services.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipients, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time using the address provided in the legal notice. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.

Analysis Tools and Third-Party Tools

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy notice.

You can object to this analysis. We will inform you about the options for objection in this privacy notice.

2. General Information and Mandatory Information

Data Protection

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy notice.

We would like to point out that data transmission over the Internet (e.g., communication by email) can have security vulnerabilities. A complete protection of the data against access by third parties is not possible.

Note regarding the responsible entity

The responsible entity for data processing is:

Schlütersche Fachmedien GmbH
Postal address: 30130 Hannover
Address: Hans-Böckler-Allee 7
30173 Hannover

Phone: +49 511 8550-0
Fax: +49 511 8550-1100
Email: datenschutz@schluetersche.de
Website: https://www.schluetersche.de

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal email notification to us is sufficient for the revocation. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the supervisory authority

In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the federal state in which our company is located. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if applicable, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time using the address provided in the legal notice.

3. Data Protection Officer

Legally required data protection officer

We have appointed a data protection officer for our company.

Schlütersche Fachmedien GmbH
Postal address: 30130 Hannover
Hans-Böckler-Allee 7

Andrea Henßen
Email: datenschutz@schluetersche.de

4. Processing of Data (Customer and Contract Data)

General

We collect, process, and use personal data only to the extent necessary for the establishment, content design, or modification of the legal relationship (inventory data). In individual cases, the processing (as indicated) may also serve to verify whether you are authorized to establish the legal relationship and/or receive the services in question. This is done on the basis of Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We only collect, process, and use personal data about the use of our website (usage data) to the extent necessary to enable the user to use the service or to bill for the service.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmission when concluding a contract for online shops, dealers, and goods dispatch

We transmit personal data to third parties only if this is necessary within the scope of the contract processing, for example, to the companies entrusted with the delivery of the goods or the financial institution entrusted with the payment processing. A further transmission of the data does not take place or only takes place if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, e.g., for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Data transmission when concluding a contract for services and digital content

We transmit personal data to third parties only if this is necessary within the scope of the contract processing, for example, to the financial institution entrusted with the payment processing.

A further transmission of the data does not take place or only takes place if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, e.g., for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

5. Newsletter

Newsletter Data

If you wish to subscribe to our newsletter on our website or in any other way, we need your email address or (where indicated) additional address information, as well as information that allows us to verify that you are the owner of the specified email address and that you consent to receiving the newsletter and (where indicated) are also authorized to receive it. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data provided during newsletter registration is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, email address, and its use for sending the newsletter at any time, e.g., via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us for the purpose of newsletter subscription will be stored by us until you unsubscribe from the newsletter and will be deleted after unsubscribing. Data stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.

Inxmail

Where indicated, we use software and services from Inxmail GmbH, Wentzingerstr. 17, 79106 Freiburg, Germany, for the creation, dispatch, and management of newsletters. Inxmail is a German provider and co-founder as well as a member of the Certified Senders Alliance. We use Inxmail to send not only newsletters but also customer mailings, customer surveys, and product information mailings. The recipient's necessary data is hosted on a server provided by Inxmail in an area to which we have password-protected access. The contractual basis between us and Inxmail is Inxmail's terms and conditions, which you can read at https://www.inxmail.de/files/files/de/downloads/Inxmail-AGB-DE.pdf. Inxmail assures that the data received will be kept confidential and used exclusively for the contractual purpose.

The newsletter software of the service provider Inxmail analyzes the reach of the respective newsletters to ensure that the transmissions actually reach the recipients. The identifiable individual behavioral patterns are used solely for statistical analysis of newsletter success and are never disclosed to third parties or used for other purposes.

6. Data Collection on Our Website

Cookies

The website uses so-called cookies in part. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are required to carry out the electronic communication process or to provide certain functions desired by you (e.g., shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be treated separately in this privacy notice.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname/IP address of the accessing computer
  • Time of the server request

These data will not be merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact/Order/Registration Form

If you send us inquiries via contact form (e.g., an order or registration form), your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of the data entered into the contact form is thus based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal email notification to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Registration on Our Website

You can register on our website to use additional features on the site. The data entered for this purpose will only be used for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes such as changes in the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent given by you at any time. An informal notification by email to us is sufficient. The legality of the data processing already carried out remains unaffected by the revocation.

The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you can register with Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you choose to register with Facebook Connect and click on the "Login with Facebook" / "Connect with Facebook" button, you will be automatically redirected to Facebook's platform. There you can log in with your usage data. As a result, your Facebook profile will be linked to our website or services. Through this link, we receive access to the data stored by you on Facebook. These are mainly:

  • Facebook name
  • Facebook profile and cover picture
  • Facebook cover picture
  • Email address stored on Facebook
  • Facebook ID
  • Facebook friends lists
  • Facebook likes ("like" ratings)
  • Birthday
  • Gender
  • Country
  • Language

This data is used to set up, provide, and personalize your account.

For more information, see Facebook's terms of use and privacy policy. You can find them at: https://de-de.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

7. Social Media

Social Media Plugins with Shariff

This website uses plugins from social media networks (e.g., Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the plugins by the respective social media logos. To ensure data protection on this website, we only use these plugins together with the so-called "Shariff" solution. This application prevents the plugins integrated on this website from transferring data to the respective provider when you first visit the page.

Only when you activate the respective plugin by clicking on the corresponding button is a direct connection to the provider's server established (consent). Once you activate the plugin, the respective provider receives information that you have visited this website with your IP address. If you are simultaneously logged into your respective social media account (e.g., Facebook), the respective provider can assign the visit to this website to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future.

8. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP Anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent cookies from being stored by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Disable Google Analytics.

For more information on how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Data Processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses so-called "cookies", which are text files stored on your computer that enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

Storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function enables the creation of advertising target groups generated with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have given corresponding consent, Google links your web and app browser history for this purpose with your Google account. In this way, personalized advertising messages can be displayed on any device on which you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked with our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by disabling personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.

The consolidation of the data collected in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged into your Google account (e.g., because you do not have a Google account or have objected to merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's data protection regulations at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use the so-called conversion tracking. If you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used for personal identification of the users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

Storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see Google's Privacy Policy: https://www.google.de/policies/privacy/.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

reCAPTCHA is used to check whether the data entered on our websites (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor stays on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please see the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

DoubleClick

Our website uses the remarketing function DoubleClick by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This allows targeted advertising to be displayed to you based on your visit to our or other websites. To use this feature, it is necessary to assign a pseudonymous identification number to your browser to check which ads have been displayed in your browser and which ads have been accessed. The cookies do not contain any personal information. The information generated by the cookies about the use of this website and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may transfer this data to third parties if required by law or as part of data processing. Under no circumstances will Google associate your data with other data collected by Google.

By using our websites, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google from collecting cookies by downloading and installing the browser plug-in available at the following link: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can also disable DoubleClick cookies on the page available at the following link described as "Disable Personalized Advertising": https://support.google.com/ads/answer/2662922?hl=de&ref_topic=7048998

B2B Media Group EMEA GmbH

Use of cookies
This offer uses Selfcampaign, a service for integrating advertisements from B2B Media Group EMEA GmbH ("B2BMG"). B2BMG uses so-called cookies, a text file that is stored in the browser of the computer and collects/contains anonymous usage data. Selfcampaign also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on the pages of this offer can be evaluated. The information generated by cookies and web beacons about the use of this website and the delivery of advertising formats is transmitted to a server of B2BMG in Germany and stored there. This information may be passed on by B2BMG to contractual partners of B2BMG. Usage profiles can be created from this data under a pseudonym. However, no personal data is collected without the consent of the person concerned. B2BMG uses this data to evaluate the use of the website by visitors and for the purpose of usage-based online advertising (OBA). If IP addresses are collected, they are anonymized by deleting the last number block. The cookies are either B2BMG cookies or cookies from service providers who are also obliged to comply with data protection regulations used by B2BMG, list of technical service providers see here (http://www.selfcampaign.com/static/tsp). Furthermore, Selfcampaign uses various functions of TradeDesk (https://www.thetradedesk.com/general/privacy-policy) and AdEx (http://www.theadex.com/#privacy) and is technically linked to these services. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this offer to their full extent. In addition, you can exercise your rights to correction or deletion or to restriction of processing or to exercise your right of objection against processing and your right to data portability at any time. Email address: datenschutz@b2bmg.de or by mail: B2B Media Group EMEA, Bahnhofstraße 5, 91245 Simmelsdorf, Germany. www.b2bmg.net

Facebook Custom Audiences

This website uses the remarketing function "Custom Audiences" of Facebook Inc. ("Facebook"). This function serves to present visitors to this website with interest-related advertisements ("Facebook-Ads") as part of their visit to the social network Facebook. For this purpose, the remarketing tag from Facebook has been implemented on this website. Through this tag, a direct connection to the Facebook servers is established when visiting the website. It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. For more information about the collection and use of data by Facebook, as well as your related rights and options for protecting your privacy, please see the Facebook privacy policy at https://www.facebook.com/about/privacy/. Alternatively, you can disable the "Custom Audiences" remarketing function at https://www.facebook.com/settings/?tab=ads#_=_ . For this, you must be logged in to Facebook.

ADITION technologies AG

This website collects and stores data for marketing and optimization purposes using ADITION adserving technology from ADITION technologies AG. Pseudonymized user profiles can be created from this data. Cookies may be used for this purpose. The data collected with ADITION adserving technology is not used to personally identify visitors to this website and is not merged with personal data about the bearer of the pseudonym. ADITION technologies AG does not store any personal data by setting cookies. All information contains only technical information such as the browser used or the operating system installed. Data collection and storage can be objected to at any time with effect for the future. An opt-out function is available on the company's website.
https://www.adition.com/datenschutz/

Mautic

a) We use the open-source marketing tool Mautic on our website, which is exclusively operated on servers in Germany. With the help of this tool, we capture the surfing behavior of our visitors. The software sets cookies on your computer. When individual pages of our website are accessed, the following data is stored:

  • Two bytes of the IP address of the visitor's calling system
  • Browser type/version, browser language, inner resolution of the browser window, and screen resolution as well as browser loading speed
  • The operating system used
  • The internet service provider used
  • The input method (e.g., touchscreen)
  • The device used (desktop, tablet, mobile phone)
  • The referrer URL (the previously visited page)
  • The access type (direct access or paid access)
  • The time and date of your access
  • Demographic information: your age, gender
  • Geographic information: your location
  • Your behavior: new visitor/returning visitor, session duration including date of leaving our site, page depth, page views, bounce rate, pages/session, date, search terms via site search, visited page
  • Your downloads (file names)
  • Your likes and clicks
  • The redirect URL (pages to which you are redirected) with page title
  • The access code

With the help of a special plugin developed for Mautic to comply with the GDPR, your IP address is anonymized in the user profile and in the associated database. Mautic is set up in such a way that IP addresses are not stored completely, but rather 2 bytes of the IP address are set to 0 (e.g., 87.138.0.0). This way, it is no longer possible to assign the truncated IP address to the calling computer.

We also offer our users the option to opt out of the tracking process on our website. To do this, you must follow the corresponding link. This will set another cookie on your system instructing our systems not to store user data. If the user deletes the corresponding cookie from their system in the meantime, they must reset the opt-out cookie.

b) Processing the personal data of users enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. By anonymizing the IP address, we adequately take into account the visitors' interest in the protection of personal data.

c) The legal basis for the above data processing is Art. 6 para. 1 lit. f GDPR, since the processing is necessary for the analysis of user behavior and the continuous improvement of the user-friendliness of our website, and we have a legitimate interest in this respect that outweighs other interests.

d) The data will be deleted as soon as they are no longer required for our recording purposes. The cookies will be deleted at the latest after 7 days.

e) You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also delete already stored cookies at any time in the security settings of your browser.

Virtual Website Optimizer (VWO)

We use Visual Website Optimizer, a web analysis service provided by Wingify, Inc. ("VWO"). This is a web analysis service by Wingify, 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India.

VWO is used to test the user-friendliness of certain pages. Anonymous measurements of user behavior are collected for this purpose. We have no way of attributing these anonymous measurements – for example, to your IP address or by other means – to your person. In order to obtain meaningful test results, so-called cookies are also used, i.e., the program uses the function provided by your browser to temporarily store information and later retrieve it. Unless the cookies expire at the end of the session, they are available for a maximum of 100 days (further details can be found here: https://vwo.com/knowledge/cookies-used-by-vwo/).

You can delete the cookies in your browser at any time. In addition, you have the option to opt out of participating in the tests altogether via the following link: https://vwo.com/opt-out/.

Further information on data protection can be found here: https://vwo.com/terms-conditions/.

9. Plugins and Tools

YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

For more information on how user data is handled, please see YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This page uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

CleverPush

You can subscribe to receive our push notifications. We use the "CleverPush" messaging service provided by CleverPush UG (limited liability), Tondernstr. 1, 22049 Hamburg ("CleverPush"). To subscribe, you must confirm your browser's request to receive notifications. This process is documented and stored by CleverPush, including the storage of the registration time and your browser ID or device ID. The collection of this data is necessary for us to trace the processes in case of misuse and therefore serves our legal protection.

To display the push notifications for you, CleverPush collects and processes your browser ID and, in the case of mobile access, your device ID on our behalf. By subscribing to our push notifications, you agree to receive them. The legal basis for processing your data after subscribing to our push notifications is Art. 6 para. 1 lit. a GDPR with your consent. CleverPush also statistically evaluates our push notifications. CleverPush can thus determine whether and when our push notifications were displayed and clicked by you. You can revoke your consent to the storage and use of your personal data for receiving our push notifications and the aforementioned statistical survey at any time with effect for the future. To revoke your consent, you can change the setting for receiving push notifications in your browser.

If you use our push notifications on a desktop PC with the "Windows" operating system, you can also unsubscribe from our push notifications by right-clicking on the respective push notification in the settings that appear there. Your data will be deleted as soon as it is no longer required to achieve the purpose of its collection. Your data will therefore be stored as long as the subscription to our push notifications is active. The unsubscription process is explained in detail at the following link: https://cleverpush.com/faq.

ISSUU

The content platform Issuu is provided by ISSU Inc., 131 Lytton Ave Palo Alto, CA 94301/USA. ISSUU is an online platform that allows anyone - from independent authors to global brands - to share, measure, and monetize their digital content.

Your data is processed by ISSUU and stored on systems operated by ISSUU. The terms of use and privacy policy of ISSUU apply to the collection, processing, and use of the data concerned, which can be found at https://issuu.com/legal/privacy.

embed.ly

Embedly allows bloggers to embed videos, images, and rich media from over 300 providers with just the URL and is provided by A Medium Corporation, 799 Market St., 5th Floor San Francisco, CA 94103, USA.

Your data is processed by embed.ly and stored on systems operated by embed.ly. The terms of use and privacy policy of embed.ly apply to the collection, processing, and use of the data concerned, which can be found at https://embed.ly/legal/privacy.

Apester

Apester is a platform that offers free online storytelling tools for its users and is provided by Apester Ltd., Soncino 3 Tel Aviv 67216, P.O.box 57703, Israel.

Your data is processed by Apester and stored on systems operated by Apester. The terms of use and privacy policy of Apester apply to the collection, processing, and use of the data concerned, which can be found at https://apester.com/privacy-policy/.

Flickr

The online photo and video community platform Flickr provides services for its users to publish photo and video content and is provided by SmugMug Inc. 67 E. Evelyn Ave, Suite 200 Mountain View, California, U.S.

Your data is processed by Flickr and stored on systems operated by Flickr. The terms of use and privacy policy of Flickr apply to the collection, processing, and use of the data concerned, which can be found at https://policies.oath.com/ie/de/oath/privacy/products/flickr/index.html.

Sketchfab

Sketchfab is a platform for publishing, sharing, discovering, buying, and selling 3D, VR, and AR content and is provided by Sketchfab Inc. 1123 Broadway, Ste 501 New York, NY 10010.

Your data is processed by Sketchfab and stored on systems operated by Sketchfab. The terms of use and privacy policy of Sketchfab apply to the collection, processing, and use of the data concerned, which can be found at https://sketchfab.com/privacy.

Aumago GmbH

We collaborate with Aumago GmbH ("Aumago"), Berlin, a target group marketer. Aumago uses so-called cookies, a text file stored in the computer's browser. Pseudonymous usage data is collected in the form of cookie IDs and advertising IDs without IP addresses in the cookie. The cookie ID and advertising IDs without IP address are not sufficient to identify a natural person behind a browser/user.

Aumago assumes, based on the surfing behavior (visited website, categories, product pages) of the user, an interest in a specific B2B industry and, on our behalf, uses this information to target more specific, usage-based online advertising. The cookies can be synchronized with other platforms via a process called cookie matching. The matching can take place, for example, for: Google, Doubleclick, Adition, Appnexus, Mediamath, The Trade Desk, Adform, Active Agent, yieldlab.

The cookies are either Aumago cookies or cookies from service providers used by Aumago, such as The ADEX GmbH, Berlin. The user can declare his opt-out and thus objection to the cookie tracking at any time via the following link: following link. This sets a so-called opt-out cookie. The opt-out cookie assumes that a setting in the browser does not prevent the storage of cookies or delete the cookie. After deleting the opt-out cookie, the user must repeat the objection. Alternatively, the user can delete the cookies directly in the browser, set his browser settings to Do-not-track from the beginning, or manage his cookie preferences here. If you would like information about the information stored in your cookie, please send us your cookie ID.

Google Web Fonts

This page uses web fonts provided by Google for the uniform display of fonts. Google Fonts are locally installed. There is no connection to Google's servers.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=de.

Awin

Privacy policy regarding the use and use of Awin

The data controller has integrated components of Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of distribution that allows commercial operators of websites, the so-called merchants or advertisers, to display advertisements, which are usually remunerated by click or sale commissions, on third-party websites, i.e., with distribution partners, which are also called affiliates or publishers. The merchant provides an advertising medium, i.e., an advertising banner or other suitable means of internet advertising, via the affiliate network, which is then integrated into their own websites by an affiliate or advertised via other channels, such as keyword advertising or email marketing.

The operating company of Awin is Awin AG, Eichhornstraße 3, 10785 Berlin, Germany.

Awin sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Awin's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e., the partner mediating the potential customer, and the order number of the visitor to a website and the clicked advertising medium are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e., Awin.

The data subject can prevent cookies from being set by our website, as shown above, at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies that have already been set by Awin can be deleted at any time via an internet browser or other software programs.

The applicable privacy policy of Awin can be accessed at www.Awin.com/de/ueber-Awin/datenschutz/.

Steady

We use services of Steady Media GmbH (limited liability), Schönhauser Allee 36, 10435 Berlin. Steady sells memberships of our publication, handles their billing, and provides corresponding services, for example, by providing a paywall on our site. Steady collects and stores for this purpose, among other things, possible identification data (including IP address, date, time, and other technical data about the internet browser and operating system used) and checks whether a user is a member. To do this, Steady sets cookies on our website. Steady also collects additional data from members, such as email address, name, and membership data. The complete privacy policy of Steady can be accessed here.

Infogram

This website uses a webservice from the company infogram to visualize data (charts, maps, etc.). We use this data to ensure the full functionality of our website and to provide you with (journalistic) content graphically and visually. In this context, personal data (IP address) is transmitted to infogram. The legal basis for data processing is Art. 6 para. 1 S. 1 lit. a) GDPR.

The transmitted IP address is not stored. The data will be deleted as soon as the purpose of its collection has been fulfilled. You can revoke your consent at any time with effect for the future. Please note that using our website may then not be possible or not with the usual functions, and the (journalistic) content provided by infogram will no longer be available.

Further information can be found in infogram's privacy policy: https://infogram.com/de/privacy