Showa Denko and Carabao Group establish JV to produce aluminium beverage cans
Showa Aluminium Can Corp. (SAC) and Carabao Group (CBG) have agreed to establish a joint corporation to manufacture and sell aluminium cans. The plant will operate a production line with a capacity of 1 billion cans a year. The cans will be supplied to the adjacent CBG factory to fill beverages into containers.
CBG is a beverage maker headquartered in Bangkok, Thailand. The company has the second largest share in the energy drink market of Thailand and promotes global marketing of its energy drink by pursuing a brand-image strategy, which includes a partnership agreement with Chelsea Football Club in the UK. CBG uses aluminium cans as containers for their export products.